Writing for Success

Az üzenetközvetítés művészete: szakmai tanulmányoktól a közösségi médiáig - Az írásos kommunikáció terepe ma már messze túllép az üzleti levelezésen, publikációk és riportok írásán. Miközben a formális és informális műfajok határai feloldódnak, minden korábbinál fontosabbá válik, hogy írásunk az adott célközönséget szólítsa meg és a leghatékonyabb módon juttassa el számukra üzenetünket. Most 30% rendkívüli kedvezménnyel!

Writing is often considered as ‘formal’, while speaking is often thought of as ‘informal’. However, increasingly, we are required to write online using an informal style, but still maintain a key message, and in a way which immediately attracts the reader. However, what’s especially important with any sort of writing, is having a goof understanding of the text-type, and being aware of the ‘rules’. It’s also crucial always to bear in mind who the reader is.

This 24 teaching hour workshop is intended for participants at B2+ / C1 levels, and focuses on formal and informal, public and private writing.

Extra add-on: participants can opt to submit one piece of writing (max 300 words), within two weeks of the course finishing, for review and feedback from the tutor.

  • writing effective emails, and especially ‘difficult’ emails
  • writing succinct reports
  • writing targeted press releases
  • engaging on social media (e.g. Twitter, Facebook, blogging), and engaging readers
  • phrases for grabbing the readers’ attention
  • structuring a text: coherence
  • sentence level logic: cohesion

Register early and enjoy a 30% special discount from the course fee.

Available
online

Next starting date
October 2024

Course fee
79 000 Ft

Budapest Training Institute - a Member of the Euroexam International Group